ASIC Archives - GPU Insights

Custom AI Silicon vs GPU Rental 2026: When TPU, Trainium, and Maia Beat NVIDIA and AMD

Google will tell you its seventh-generation Ironwood TPU delivers roughly 44% lower total cost of ownership than a comparable GB200 configuration. What Google will not tell you, three months after Ironwood’s general availability, is what it actually costs to rent one. That asymmetry — bold efficiency claims paired with no public price — is the … Read more